REFINE YOUR STRATEGIC THINKING

Content-focus workshops

For self-starters who value personalised guidance and mentorship as ways to quickly boost their content marketing know-how.

We’ve tailored our focus workshops for every stage of your strategic content journey.

Soak up the foundations for content creation with our step-by-step methodology and apply them right away.

Regardless of where you stand in your journey, our Strategy-Focus Workshops are specifically crafted to address the most common creative challenges we are facing as entrepreneurs. Each workshop follows a step-by-step methodology to build a sustainable content strategy, allowing you to join at any stage.

STEP 1/5

Validate your niche

Be confident with your business idea, foresee the opportunities of your market and define where your services best fit.

  • Create your unique value proposition.

WORKSHOP HIGHLIGHTS

  • Competitive landscape

  • SWOT Analysis

  • Unique Selling Proposition

♡ Bonus template: Your Business Model Canvas (Canva)

STEP 2/5

Make your brand story unique

Find out how to bring your brand to life, elevate your brand's voice and appeal to your target market.

  • Build your brand identity.

WORKSHOP HIGHLIGHTS

  • Brand Persona

  • Brand Pillars

  • Brand Positioning

♡ Bonus template: Your Branding Guidelines (Canva)

STEP 3/5

Understand your customers

Learn how to segment your target audience, meet their needs and tailor targeted content.

  • Profile your desired customers and see how to connect with them.

WORKSHOP HIGHLIGHTS

  • Customer journey

  • Customer segmentation

  • Buyer persona

♡ Bonus template: Your Buyer Person Avatar (Canva)

STEP 4/5

Feed your sales funnel

Think like a buyer and strategize your content messaging to provide value at each stage of the buying process.

  • Create outreach content that attract, interest and convert.

WORKSHOP HIGHLIGHTS

  • Sales funnel

  • Content framework

  • Channel attribution

♡ Bonus template: Your Channel Plan (Notion)

STEP 5/5

Plan your content

Learn ways to come-up with efficient content ideas, and ensure consistent volume while avoiding overwork.

  • Create a monthly multi-channels content calendar.

WORKSHOP HIGHLIGHTS

  • Content strategy

  • Topic clusters and pillars pages

  • 30-day content plan

♡ Bonus template: Your Editorial Calendar (Miro)

We can't wait to support you creating great stuff

Flexible Learning

Quick-win Actions

Private Consulting

Actionable Resources

#QUICK WIN SUPPORT

Content-focus Workshop

HK$ 8,000

PER WORKSHOP

  •  1 onboarding session

  • Two private consulting sessions (60mn)

  • Templates & frameworks

  • 1 assignment

  • 24/5 e-mail support

  • Duration: 1 week

Learn More ➝

Overcome creative challenges and implement quick-win actions.

  • Our strategy-focus workshops foster a positive, analytical mindset, focusing on strengths and possibilities rather than problems. Through practical, step-by-step guidance, you’ll leave with a clear action plan and the tools to implement it, empowering you to overcome your creative challenges.

KOCREA | Content Marketing for Entrepreneurial Minds

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